Long Johns thrive but Beckham’s sexy ad embarrasses sons!

David Beckham must have taken the H&M by storm with his new Bodywear collection, but in the eyes of his own brood it’s a different story!

Apparently the soccer star’s three sons are not looking forward to their daddy’s super hot underwear ad!

The LA Galaxy star’s 30 second “Bodywear” ad for high street store H&M earned rave reviews and saw a remarkable increase in sales of long johns. The sales figures show that so far over 20,000 pairs sold this year! The highly anticipated ad is set to debut during second quarter of Super Bowl.

However, Beckham told the Daily Mirror that his sons have an entirely different reaction. The kids have said “Oh my god daddy, not again. That’s really good, but everyone’s going to see you in your pants (underwear)!”

Beckham also said that his naked days at home are over with the arrival of their daughter Harper.