‘Luxury battleground’ to set the scene for the return of Celebrity Big Brother

‘Celebrity Big Brother’ producers have revealed that the new Celebrity Big Brother house
will be a ‘luxury battleground’.

This year’s contestants, who include Amy Childs, Paddy Doherty and Pamela Anderson,
will be surrounded by glamourous decor and have access to a five-star gym and
Japanese-themed spa area, which the show’s bosses hope will lull them into a false sense
of security.

Judi James, a former psychologist for the reality show, told the Daily Star newspaper: ‘The
celebs are being lulled into a false sense of security. They will come in, see all the luxury
around them and think they’ve got it easy.

‘But it actually means that their defences will be down. So when ‘Big Brother’ punishes
them or throws in a twist, they will be knocked off their perch. They won’t be able to
cope and you’ll see some big diva-style tantrums. This house is going to be a luxury
battleground.

‘A luxurious house will make them feel at home and the guard will come down. ‘Big
Brother’ has been very clever and fans should expect plenty of fireworks.’

Channel 5 chiefs are hoping that the celebrity housemates will reveal more of their secrets
in luxurious surroundings, with perhaps more juicy action in the bedrooms.

Judi added: ‘The more relaxed they are, the more secrets they will reveal. That’s what ‘Big
Brother’ is planning.

‘They may think that by giving them a gym bosses are being nice, but it actually gives us a
chance to get sexy shots of them working out. And getting their blood pumping may spark
action in the bedroom.

‘Even the staircase is a trick. They will think they’re making a grand entrance but bosses
have scrapped the usual barrier to the outside world, so they can hear what fans think of
them. Their status in the house will be determined by the reaction they get. It means they
can’t over-sell their egos without the others knowing it.’

Big Brother will be re-launched on Channel 5 on August 18.